![]() ![]() With its high-end aesthetic, Lui is far more Pirelli than Penthouse. By contrast, take a look at the modern-day Lui, a French magazine wherein nudity abounds that numbers Rihanna among its nude models. ![]() It was fading because it didn't know how to reinvent itself. Playboy hadn't been fading because the women were naked. The toughest consequence of Playboy covering up its models in order to better compete for advertising dollars is that it makes the magazine just like its competitors. And without that, well, you've got nothing. With the naughty bits covered up, that titillation, the emotional relationship between you and the product is gone. It felt like you were doing something you weren't supposed to be doing. It was the feeling that looking at one lounging across its pages gave you. The secret sauce of Playboy wasn't so much the naked girl.
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